About us


Welcome to Sahara Diamonds.

I'm Helima, the founder of Sahara Diamonds and I've loved jewellery for as long as I can remember. Jewellery sparks memories and always reminds me of my Mum, who still to this day loves to wear fabulous, glamorous jewellery.

I saw the opportunity to bring something different to the market and wanted to offer products that were full of sentiment with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.

Sahara Diamonds was launched in 2020. Since that time the brand has grown from strength to strength. I specialise in sourcing unique, contemporary and stylish jewellery and I hope you will love and enjoy the distinctive range of jewellery pieces I offer.

Why not keep up to date with my store by following on Facebook and Instagram with all the regular news, product updates and offers.

Best wishes